About Us

About Us

Goodwin Brothers Shades and Specialties is committed to a "customer-first" culture where we take care of their needs. We believe that it takes a high-performing team to meet those needs and we strive to provide a positive workplace that is productive and healthy.

Our story

2005

A Vision Takes Shape

John Goodwin started in the commercial window covering industry after graduating from college.  After learning all aspects of the industry over a successful 20 years he made the bold move of going out on his own.  He purchased a small company based outside of Wilmington Delaware not far from where he grew up.  

2006

Early days of the Company

In the early days, John worked alongside his brother Chas, handling everything themselves — from takeoffs to installing the finished product. Through his unwavering dedication and clear vision, Goodwin Brothers has grown into one of the nation’s leading commercial window treatment companies. John continues to lead the business today, instilling it with the same hard work, commitment, and deep-rooted family values that shaped its foundation. 

2009

Opened Rockville, Maryland Office

In 2009, we opened our flagship Rockville office and officially launched operations in Maryland. This milestone also marked the hiring of key strategic employees who would go on to transform the company and now hold vital leadership positions. It was the beginning of a new era, laying the groundwork for the strong foundation and steady growth we continue to build on today. 

2013

Giving Back with Purpose

Launched our annual charity golf tournament to support Ryan’s Place Foundation, blending community spirit with our commitment to making a difference. Please check out the Ryan's Place Foundation website to learn more!

2014

Reaching New Heights

We established ourselves as leaders in the commercial window treatments space by expanding our expertise into more complex project scopes and forging strong partnerships with Fortune 500 companies. By delivering tailored lighting and shading solutions for high-profile headquarters across the Mid-Atlantic, we’ve proven our ability to meet demanding standards, adapt to evolving needs, and consistently execute at a high level — positioning us as the go-to partner for strategic, large-scale projects. 

2018

Building a Better Future

Acquiring our own building and warehouse was a major milestone for our company — a true game-changer that reflects how far we’ve come. What makes it even more special is that two of our own employees took on the challenge of handling nearly all the office renovations themselves. From design to execution, they poured time and effort into transforming the space into something that truly reflects who we are. 

2020

Resilience in Action

During the COVID pandemic, we stepped up in a big way—taking on extra responsibilities and supporting our general contractor partners to keep projects moving forward. Thanks to the resilience and dedication of our team, we not only avoided layoffs but continued to grow, expanding our workforce to over 80 employees in Maryland and 15 in Delaware, emerging from a challenging time even stronger and more united. 

Commitment to Quality

Quality drives what we do. We use proven techniques and high-quality products that raise the bar in the industry.

Our team of experts delivers precision and creativity to every job, tailoring solutions to fit your needs. Customer satisfaction is our #1 goal.

Driven by Team Excellence

Our team thrives in a culture of continuous learning and growth. We engage in ongoing training with our partners that sharpens our skills and keeps us at the cutting edge of industry trends. 

We're constantly expanding our network - inviting new perspectives and opportunities. We are committed to continuing our education and professional development.

Many Generations of Hard Work

Our crew is a dynamic mix of talent, where every generation brings something fresh to the table—Boomers lay the foundation with hard-earned wisdom, Gen X keeps it real with bold ideas, Millennials drive innovation with tech-savvy flair, and Gen Z sparks creativity with fearless energy. 

We’re tight knit; fueled by collaboration and a shared love for what we do. During the holiday season, you’ll find us swapping laughs and gifts around the Christmas tree, because good cheer and a solid sense of humor keep us thriving—on the job and off.

Cutting-Edge Technology

We harness next-level software to enhance every step of your experience. Tools like BIM, AutoCAD and Bluebeam enhance our ability for precise submittals and seamless collaboration. Salesforce for streamlined Customer Management and Financial and Scheduling software for real-time scheduling, job costing and project tracking. We have made an investment to assure your project is managed efficiently.

Cultivating Strong Work Culture

We back our team with real policies and solid incentives—think bonuses, shoutouts, and practical perks that show we see their effort. It’s straightforward: we notice and make it worth it.

Our HR services are  top-notch—delivering support, smart policies, and incentives to keep our team appreciated. We’re always on the lookout for fresh talent to join the ride, because great people make us who we are.

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COMPANY MEMBERSHIPS

CCR Registrations

Duns:

83-068-3269

Cage Code/NCAGE:

5TU17
LP1ZHLBKAEJ3

Legal Business Name:

GB Shades, LLC

NAICS:

423220

Emerging Small Business / Small Business

SIC:

1799 – Special Trade Contractors, 
NEC 2591 – Drapery hardware & Blinds & Shades

PSC:

7230 – Draperies, Awnings & Shades 
N072 – Install of Household Furnishings

FSC:

7230 – Draper, Awnings & Shades